Acquisition & traffic
Where people discover Maawa, and how they convert.
Visits (30d)
100k
9.1%Signup rate
48%
1.8%Partner-driven
24.3k
14.2%Activation rate
64%
2.6%Traffic sources
Direct38%
Partner referrals27%
Organic search19%
Social16%
Conversion funnel
Visited100%
100,000
Signed up48%
48,230
Activated31%
31,100
Subscribed9%
9,420
Partner attribution — installs driven
Grace Network12400
Cairo Wellbeing8800
Anchor Counseling3100